Scope of activity

Without imported products, the life of the modern consumer would be very different. From the morning cup of coffee to the shoes we lace up, and from the clothes we wear to mobile phones, televisions and computers – few of these everyday items are still manufactured in Germany, if indeed they ever were. The importing retail trade ensures that such goods are nonetheless universally available in sufficient quantity, in adequate quality and at an affordable price.

It is all too easy to take the smooth functioning of the import trade for granted. Behind every imported product is a complex structure constrained by economic, logistical and legal factors. A web of protectionism, overregulation, protective tariffs and much more constantly threatens to strangle the free movement of goods.

AVE is committed to creating and upholding the right framework to ensure the trouble-free importation of consumer goods.




partner cpi2